Dear Friend, Animals possess a unique and profound power. They inspire awe, bring us joy and connect us to the natural world. But their impact doesnât stop there â animals have the power to transform our world. Yet today, animals are suffering on an unimaginable scale. Billions of farm animals endure lives of cruelty, while wild animals are exploited for profit in industries like tourism and entertainment. This mistreatment not only inflicts deep pain but also threatens the health of our planet and ourselves. Protecting animals isn't just about ending their suffering â it's a crucial step in healing our planet. When we prioritize their well-being, we help restore balance to ecosystems, preserve the natural world and create a future where all life can flourish. Thatâs why weâve launched the Power of Animals campaign â to end the cruelty of factory farming and the global commercial wildlife trade. Together, we can build a compassionate future where animals thrive â and so do we.
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