Victory for dolphins

Dear Friend,

For years, dolphins in Mexico were forced to perform in concrete tanks, far from the ocean, far from freedom.

But now, everything is changing.

Mexico has just passed a national ban on dolphin and marine mammal shows – a historic step that sends a powerful global message: wild animals are not entertainers.

This win was made possible by years of advocacy and the compassion of people like you, friend, who believe animals deserve better.

Thanks to your support, 350 captive dolphins now have a chance at a better future.

This historic moment is also a reminder that the most ethical and awe-inspiring way to see dolphins is in the wild – where they belong.

This summer, choose travel that protects animals by visiting places like Wildlife Heritage Areas – sites that respect animals and their natural habitat and offer unforgettable and truly wild experiences.

Going on vacation soon? Learn more about how you can be an animal-friendly traveler.

Do cows have personalities? Science says yes.

Think all cows are the same? Think again. Cows are as unique as their markings. From bold leaders to shy wallflowers, cows have distinct personalities... just like us! Discover the science behind their quirks – and why it matters for their welfare.

Plus, find out what kind of cow you would be with our fun cow personality quiz. (We know you want to know!)

Wildfires are on the rise – are your pets protected?

As wildfires become more frequent and intense, it’s crucial to plan ahead for the safety of your family and your pets.

Learn everything you need to know to keep your furry family members safe before, during and after a wildfire.

Thanks to your support, we’re working with the SaskSPCA to help dogs and cats impacted by wildfires – providing aid when it’s needed the most. Learn more about this crucial work and how your support helps keep food in the bowls of pets in crisis.

Together, we're changing the world for animals – one by one.

Big victories start with small, thoughtful actions. Whether you're speaking up for wild animals, choosing kinder food or inspiring others to care – your compassion adds up.

Learn more about how you’re helping create a better future for animals – one step, one voice, one change at a time.